Dec012010

My dip into AAPL

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Disclaimer: I’m only posting about this because I am useless at stocks. Seriously, every other stock I’ve purchased has lost money. But I know one thing and one thing well: Apple.

In 2008, I had used an Apple G4 Powerbook for a few years and I had just purchased my new Macbook Pro (Core 2 Duo, non-unibody). Sitting around reading Daring Fireball and looking at my online brokerage account, I realized that I wanted to invest but Apple was really the only company that I knew about. I don’t know where Microsoft is headed, I don’t know where Google is headed but I had enough insight about Apple to be confident about their future.

I didn’t have any kind of strategic insight into Apple’s roadmap but I knew one thing. I was going to keep buying Apple products for the foreseeable future. So why not buy some of their stock as well? It helped that mid-to-late 2008 was around the time when the world had lost confidence in the stock market. I bought small, conservative lots of stocks at various prices. As the iPhone and the iPad continued to grow, I stopped buying because I didn’t want to take on more risk. A few weeks ago, I finally decided I didn’t want to wait for AAPL to continue soaring so I cashed out, turned my unrealized gain into realized gain.

Yay for me! I bought an iMac to celebrate.

P.S. I’m still awful at stocks. I look at the current landscape and I don’t see any bets worth making.

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